Whether you’re someone who makes content or runs a business, getting your stuff to go viral on Facebook can really change the game. With over 3 billion people using it every month, it’s super profitable for both brands and people to get their stuff noticed and shared by loads of others.
But, getting something to go viral isn’t easy at all. With the algorithms always changing and a lot of competition out there, your Facebook post needs to be top-notch to really stand out. In this article, we’re going to give you 11 tips on how to make your viral content ideas for social media on Facebook.
What Makes Content Go Viral on Facebook?
First, let us define what it means for viral content for social media. Usually, a post goes viral when it naturally pulls in a big crowd through likes, shares, or comments. It also refers to content that immediately gains great attention and interaction.
The journey frequently starts with a single post that captures your followers’ attention, such as a video, photo, or intriguing tale. If they choose to like, comment, or share your message, Facebook’s news feed algorithm notices it and shares it with an even larger audience.
11 Strategies for Creating Viral Content on Facebook
Standing out on Facebook and creating viral content for social media is tricky. Find out the top Facebook hacks for making cool content:
Know Who Your Target Audience Is
Creating viral content does not mean reaching every single Facebook user. It is about targeting the appropriate audience for your content or product. Understanding your target audience’s demographics, interests, and behaviors is essential for developing engaging content.
Facebook Audience Insights, for example, is a wonderful tool for learning about your core audience. Furthermore, evaluating user polls might tell what subjects, items, or types of content are currently popular. This information can subsequently be used to plan viral content ideas for social media. However, if you require additional data, begin with targeting consumers who are similar to you and progress from there.
Create Compelling, Shorter Headlines
When consumers are blindly scrolling through their Facebook News Feed, a compelling headline has the ability to stop them in their tracks. AdEspresso reports that the average length of a Facebook ad headline is five words. Deviating from this norm may reduce your chances of reaching viral success on Facebook.
Create headlines that are engaging, instructive, or humorous. In addition, using data and statistics might help them stand out.
Utilize Appropriate Hashtags and Keywords
Incorporating relevant keywords and hashtags into your posts, video titles, headlines, and descriptions can significantly boost your visibility and increase your chances of being discovered on Facebook.
Post at Optimal Times
Create content ideas for social media posts and post them when your intended audience is most active. According to SocialPilot, the best periods for online posting are between 7 and 9 a.m., 1 and 3 p.m., and 7 and 9 p.m. These are the peak hours for engagement, particularly on Fridays and Saturdays.
Furthermore, Facebook Insights can provide useful information about when your fans are online, allowing you to adapt your posting schedule accordingly. If you lack your own data, testing with different publishing times is a smart way to figure out what works best. We advocate using a post planner service like Hootsuite to schedule your articles in advance, ensuring they reach their peak at ideal times.
Engage Your Audience in a Way That Encourages Their Engagement
Content makers frequently use basic queries such as ‘How was your day?’ or ‘What’s now your favorite song?’. These queries are innocent, yet they lack the interest required to elicit a response. Instead, consider asking thought-provoking or even controversial questions or comments that will cause your audience to think carefully. Such inquiries are more likely to spark a conversation and encourage your audience to engage with your content.
Keep in mind that Facebook’s algorithms prefer postings with high engagement. As a result, the more comments and replies your content receives, the better its chances of being widely spread.
Utilize Videos
What comes to mind first when you think of viral content? Videos!
Facebook videos are more likely to go viral than any other sort of material. Video content produces more ad clicks on Facebook than other types of content. Knowing that people like videos more than pictures or text is key for anyone looking to make content go viral.
Videos not only get more people to click, but they also keep viewers hooked for longer. Users regularly halt their scrolling to watch a video, giving content creators more opportunities to deliver their message and increase interaction. It’s worth noting, however, that the majority of viral videos on Facebook last less than two minutes.
Craft Valuable Content
Originally, content was typically viewed as a means to an end. People are looking for solutions to their problems, and your content can help by delivering value in the form of solutions, insights, or entertaining. Consider how-to films or educational content, which add value by teaching new information. Humorous films bring a sense of fun, and educational articles provide vital insights that might help viewers make better judgments.
Accept the role of an educator or entertainer, rather than just a salesperson. Crafting high-quality content that is extremely valuable boosts your chances of receiving more views and engaging responses.
Get Followers and Influencers to Share Your Content
Go to Facebook advertisements Manager to handle all aspects of your Facebook advertisements. You will be able to see a complete overview of your campaigns, ad sets, ads, and performance indicators. Sometimes a simple request can drastically increase your reach.
To get your post to go viral, get your fans to share it with their friends and family. You can do this in either the post’s caption or the comments section. You can also ask niche influencers to distribute your article. Like any content creators, influencers want to distribute high-quality content that generates positive feedback. If they believe in the potential of your post, they could simply share it with their followers.
Collaborate With Others
Working together with other content creators or brands can help you reach new people and grow your audience. It can also make your content more creative and varied. By joining forces, you can use their different viewpoints, ideas, and abilities to make your content better.
Collaborating on projects, like hosting a Facebook Live together, making a video series with someone else, or even doing a giveaway together, can really increase your views. These partnerships often bring out the best in both sides, combining their strengths and followers to create a powerful effect that can make your content more popular and shareable.
Host Contests and Giveaways
Being courteous and giving out amazing gifts can sometimes pay off big time. It’s even cooler if you do it on Facebook, where 78.4% of contest shares happen. Furthermore, contests with prizes greater than $1000 receive a response from 5.8% of their followers for every 100 individuals who see them.
In a nutshell, sharing exciting content on Facebook, such as contests and giveaways, can spread widely. Competitions can come in all sorts, like photo contests, caption contests, giveaways, and challenges. They allow you to connect with your followers and encourage them to pass along their own content (user-generated content, or UGC).
Explore Different Content Formats
Even though short videos are currently performing well on Facebook, this does not exclude other types of content from gaining popularity. Try multiple forms, such as extended videos, blog entries, photographs, GIFs, polls, quizzes, surveys, and more, to find what your audience prefers.
You may monitor the most popular postings to see what’s working. For example, if your live videos are popular, create more of them. Remember that variation is vital to keeping things interesting. So, instead of sticking to one form of content, try a variety and see what works best for your brand!
Wrapping it Up
Here are 11 tips that should boost your social media content marketing ideas game and help you go viral on Facebook. Sure, you could get lucky and go viral right away, but the real secret is to keep at it, tweak these tips until you find the perfect mix for your page, and keep making awesome, interesting stuff. Try out different formats, get your followers involved, and most importantly, enjoy the ride! You could end up hitting the big time and creating content ideas for social media.
If you’re looking to kick off your Facebook marketing game and boost your Facebook social media strategy, Inventif Web‘s got your back. We’ve got a whole team of social media pros ready to whip up a personalized Facebook marketing plan for your business. We’ll craft posts to get the most likes and shares, share your website content, and even roll out ad campaigns to get the best outcomes.
As a top Facebook marketing expert, Inventif Web – Mumbai has worked with clients across various sectors, and we’re excited to team up with you!
Please contact us today to request a complimentary quote!