User-centric design has become a common strategy for effective and profit-oriented web design because the visitor of the page is the only one who clicks the mouse and thus decides everything. After all, if people can’t use a feature, it’s as if it doesn’t exist at all. Keep an eye on the following:
- Navigation
The first principle of consistency is achieved by keeping the navigation bar in the same place from page to page. It makes the current page’s content easier to understand by being in a constant location; it gives context no matter what hierarchical depth the user delves into.
While it may seem intuitive to have your navigation anchored in a predictable area with consistent behaviour, a lack of such a simple behaviour can be confusing for a user, particularly on a site with a lot of information and page levels.
Keep in mind that the navigation of your website is not a place for surprises. Consider it a functional road map: it should be clear, concise, and easy to find so that your user can rapidly get a sense of where they can go to complete a task.
- Hierarchy
The difference between a site that intentionally influences user flow and decisions and a site that just “looks great” is a visual hierarchy, one of the most critical principles underpinning successful web design. The order in which the human eye perceives what it sees is referred to as perceptual order.
In its most basic form, the visual hierarchy outlines which feature most effectively attract and draw the attention of your users. However, there is no one-size-fits-all approach to creating a concrete hierarchy, and to stay on top of the game, competitive designers must have precisely distinct approaches – or invent new ones.
- Colour
Colour selection in website design is more than just a matter of taste. It’s critical to first grasp colour theory, psychology, and harmony to build an effective colour palette for a website. Then, based on the brand’s values, messaging, and target market, you may build a palette.
- Take into account the cultural context
- Be aware of colour theory
- Make use of colour psychology to convey brand messaging and values.
- Make a colour scheme
You may utilise a variety of internet tools to assist you in designing colour palettes.