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Designing a creative banner campaign can be a time-consuming, multi-step process involving many people. Due to time restrictions, it is easy to forget some phases or disregard particular aspects as the process progresses. Use the following checklist to help you:
- Identify your offering
You must decide on the campaign’s focal point. Do you wish to enhance brand awareness and profile, or do you have a specific offer? Do you offer a physical product or a service? You should first consider what you want to accomplish, since this will make the remainder of the procedure much easier. - Identify Your Target Market
Because your target will be more likely to pay attention to your ad if they feel it is directed at them, identifying your audience will ensure that you maximise your chances of interaction. - Develop a concept
This should include a rudimentary campaign framework. Sketches showing how the banners will look, what sizes they’ll be, and a design concept that includes the type of image or video you’d like to use are all required. - Size and Format
If your campaign will primarily target mobile users, you may want to incorporate more interactive rich media features so that people may swipe and modify the ad. You’ll need to size your ad suitably depending on where you’re going to display it. In most circumstances, the ideal thing to do is to build a wide range of sizes that are also responsive. - Create a design
How well you use the area you have and how your positioning will operate are two factors to consider in the design. Negative space can be used in a variety of ways to capture the attention, and it can be used in many creative ways. - Translation of Text
You’ll need to consider all of the numerous areas where your master banner will be displayed after you’ve finished it unless it is the local market, but if you’re going global with your campaign, you’ll need to consider localization. - The Final Verifications
Everything else is done; all you have to do now is go over all of your banners and preview them. It’s time to have them published. Now sit back and watch how your audience responds to your fantastic campaign.
