Digital marketing predominantly encompasses online marketing strategies that manifest across various digital platforms, including computers, smartphones, tablets, and other electronic devices. It encompasses a broad spectrum of activities, ranging from online video advertisements, display ads, search engine optimization, paid social media promotions, to posts on social media platforms. In comparison, digital marketing is frequently juxtaposed…

What is digital marketing ? The creative hands of the internet connecting brands with potential customers through a melody of digital communication. Imagine you are browsing on the internet, sipping your favorite coffee and suddenly your favorite brand’s message slides into your DMs, pops in your social media feeds, emails, whatsapps, and sends you some…