Pros: Companies desire a website that turns visitors into customers, or at the very least warm leads. One of the reasons minimalist design succeeds is because it is simple. Here are a few more advantages.
Your users are in a rush, so make navigation simple. Why should they be forced to figure things out? If there is a lot of white space and large photographs on the site there won’t be much to click on at all.
Faster Load Times – Studies suggest that slow load times contribute to higher bounce rates, which means that visitors will abandon a site before it has finished loading. Instead, they’ll go somewhere else. Because there isn’t much on the page, it loads swiftly.
The minimalist design makes it easy for search engine bots to crawl. There isn’t a lot of code clutter on the front end or in the back. You may truly improve SEO by designing the website with bots in mind as well as human users. (It’s also part of SEO to have a faster load speed.)
Less Complexity – A less complex site, with fewer apps, plugins, and elements, is less likely to break.
Easy Recall – A busy website has much too much information for your brain to process. Because your design makes such a strong statement, visitors will remember it easily.
Cons: While the minimalist design has many advantages, it is not appropriate for everyone or every company. Here are some disadvantages:
Communication is limited — It’s challenging to communicate complicated products and services with only a few words and graphics. It’s simple to communicate what you want the user to accomplish if you’re selling a single product or service. It’s fine to use a different approach if you have a content-heavy site that requires interaction.
Too Empty – If your website is well-designed, this shouldn’t be an issue. However, some people take minimalism too far, stripping everything down to the point where the site appears barren and unfinished.
Lack of Creativity – Minimalism can backfire if used incorrectly. If you have talent and originality to show, but your website is a blank page with a few lines, it may be difficult to persuade a visitor of your worth.